• Ray

The Recipe for a Great Sequel

Think of some of your favorite sequels out there – Uncharted 2 or Portal 2 or Diablo 3. How do they make you feel? Sometimes it can be hard to describe what was great about a fantastic sequel, other than it was just awesome, or, phew… they didn’t screw it up!

But the recipe for a great sequel is rather simple:

1/3 The Same 1/3 Improved 1/3 New and Fresh

Once you know this, the hard work of designing a fantastic sequel becomes a little bit easier. Still an impossibly monumental task at times, but… slightly less impossible.

Playing a good sequel should be like meeting an old friend after a few years apart. Your friend has done new things; maybe she has a tattoo now or has been intensely practicing the fine art of competitive salad bar edible tower construction. Your friend has also (hopefully) improved herself. Maybe she’s gotten better at resisting the urge to hulk-smash creative displays of stacked food in the supermarket. But most important, your friend is still the same old person you feel comfortable being around and interacting with, and because of that, it’s only a few minutes before you’re having a great time together.

Games are no different.

1/3 The Same

The most important part is that a sequel feel familiar, otherwise you risk alienating your fans. Don’t redesign aspects of your game just because you want to leave your mark on it or because you think everything has to be better.

To get started, ask yourself these questions:

  1. What gameplay elements do your fans like best?

  2. What are their favorite weapons, power-ups, tactics, equipment, decorations?

  3. What characters are their favorites? What story elements elicited the strongest reactions? What inside jokes do players latch onto?

  4. Which locations are the most iconic in your game world? 

  5. What music tracks psyche them up?

  6. What are players sharing the most on Twitter, Facebook, and YouTube?

For example, perhaps the sniper rifle in your FPS is the weapon of choice for 45% of your players. Maybe you don’t like that balance. Maybe you feel it’s overpowered. But to change this weapon is to risk losing your loyal following. Instead, leave it the way players love it, and balance your game away from an overpowered sniper rifle through the design of your other weapons and abilities.

One area of your game that’s easy for a designer to overlook is music. Don’t neglect music! Sometimes your sound team will want to do an entirely original score. Don’t let them. Using a few familiar musical themes in your sequel can be a shortcut directly into your player’s emotions and make them feel at home instantaneously (and then they’ll be more willing to struggle to learn your “improved” UI). Every time the Legend of Zelda overworld music fires up in any of the Zelda games, things just feel right. In The Sims 3, we use some music from the original Sims game, The Sims, when your characters go into the day spa. (I wish we used more!)

Familiar settings have similar emotional effects, and can serve gameplay at the same time. The Diablo series uses Tristram in all three games – it’s the same location, but different spots in time. The player feels a familiarity, but also a sense of wonder as they experience the changes. My personal favorite example is Super Metroid, which uses some locations from the original – there’s even an energy tank in the same spot in the ceiling – but time has passed, and you get to see beyond the borders of the first game and explore the old locations in new ways. You even get to see where you first destroyed Mother Brain, which brings back a wash of memories. Instantly, you are more attached to this game. And then you find a secret below her holding tank. It’s one of my all-time favorite level-design examples in gaming:

Super Metroid: You quickly stumble upon the spot where you destroyed Mother Brain in the first Metroid game. And with a bit of investigation, you find a secret room below the tank.

The original Metroid: This is the starting location of the game. Compare this to the next image...

Super Metroid: You instantly recognize this spot from the original Metroid. The player immediately remembers the ball power-up to the left...

...the player gets the payoff, and feels like a genius for remembering this spot from the original game.

And here's the energy tank in the ceiling that is the same in both games. When the player finds it in Super Metroid, it's super-satisfying.

1/3 Improved

This is perhaps the easiest part of designing a sequel. It’s a designer’s natural tendency to improve all things (and this is also why the part above is so difficult).

This 1/3 of the game is all the stuff that worked pretty well in your previous installments which maybe players didn’t respond to as positively as you’d expected. Or maybe these things worked well for a while, but with added depth or tweaks, could be fantastic. Or you just need to live up to the current bar in gaming.

Here are just three examples of the features we improved in The Sims 3:

  • Skills. Self-improvement is a key aspect of creating compelling game characters and strong gameplay. In The Sims 3, we strived to give each level of every skill unique, obvious benefits. And we didn’t want them to end when you reached level 10, so we added achievements that would take more dedication to fulfill. For example, athletic skill has a “Marathon Runner” achievement for running 500 kilometers in the game, and the benefit is a longer life.

  • Create-a-Sim & Build/Buy Modes. When working on The Sims 3, we’d often walk around yelling, Customize Everything! to each other. The creativity tools are fundamental to the sandbox nature of The Sims, and we wanted to give players more control over their Sims and homes. Create-a-Sim now lets you alter details of your Sim down to custom eye color or multi-tone hair colors. Build and Buy Mode upgrades include a higher-resolution placement grid, shortcut keys to go completely off-grid as well as rotate to any angle, and place objects on surfaces. And nearly all clothing and objects let players replace their textures and then customize and save the colors in those textures.

  • Time Controls. I want to mention a less obvious improvement. We realized that when players fast forward in The Sims 2, often they only fast-forward a single interaction, then jump back to normal speed so they can calmly pick a new action. And they’ll bounce back and forth like this a lot. To help cater to this play style, we added a “Skip” action – which is essentially like a “next track” button on your MP3 player. It fast-forwards the Sim through the current action, then goes back to normal speed automatically, so you don’t need to try timing it yourself.

The Create-A-Style tool lets you swap materials on objects and clothing and lets you change the colors of those materials. It uses color theory to let you match multiple colors at once. In this scene, the bed is being redesigned.

1/3 New and Fresh

The new stuff! This is the most exciting part of the game to design, and this 1/3 will probably take 80% of the effort. It’s a journey of good ideas, bad ideas, trial and error, play tests, and constant iteration. (And also pizza binges and one too many beach balls... yes, those are behind-the-scenes photos.)

Sometimes the next step is clear. In The Sims 3, that step was: build a seamless, clockwork neighborhood where all the Sims are living alongside you. This one big step led us to many of our other new features, which built on it, or supported it – features like collecting butterflies and gems in the world (to keep the space between homes interesting), and a “story progression” system (to keep all the other Sims aging, employed, and full of drama as time passes).

Sometimes the next step is not clear. Either way, this part must come from reflecting on your previous titles, from an awareness of your community’s desires, and from your design-filled heart.


This recipe isn’t a magic hammer, and the proportions are just general guidelines. You’ll also still have all the hard work of actually designing the ingredients. But if you begin to think in these terms of 1/3 The Same, 1/3 Improved, and 1/3 New, you’ll be more likely to end up with a sequel that broadens your audience, makes your fans feel at home, and builds your brand into a series of hits.