
Today was the final day of a 3 day promotion where The Reborn – the first part of my technothriller novel series – was free on Amazon. After fantastic results on Day 1, then declining (yet still pleasing) results on Day 2, I expected Day 3 to continue the waning trend. But that’s not what happened.
Here are final numbers from the end of each day, with some sales and rank comparisons to just before The Reborn went free. Note that none of the books were ranked in any lists before the promo, aside from the all-inclusive “Kindle Store” rank.
Here are final numbers from the end of each day, with some sales and rank comparisons to just before The Reborn went free. Note that none of the books were ranked in any lists before the promo, aside from the all-inclusive “Kindle Store” rank.
Totals: The Reborn (Part 1) - free Total Sales .................................. Free Kindle Rank .......................... Free Kindle Technothriller Rank ...... Free Kindle Action & Adventure Rank Of Mice and Hitmen (Part 2) - $0.99 Total Sales .................................. Kindle Rank ................................. Kindle Technothriller Rank ............. Books Technothriller Rank .............. The Spiritual Singularity (Part 3) $2.99 Total Sales .................................. Kindle Rank ................................. Kindle Technothriller Rank ............. Books Technothriller Rank ............. | Before 10/Month n/a n/a n/a 10/Month 246,805 n/a n/a 7/Month 254,517 n/a n/a | Day 1 4161 49 2 1 39 4,683 19 23 19 12,204 71 76 | Day 2 2005 63 2 2 32 5,089 22 24 10 13,386 70 72 | Day 3 (Last Day) 2387 68 2 2 43 3,866 16 17 23 8,215 39 41 |
*Green numbers mean they are significantly better stats than the previous day.
Total Copies Purchased During 3-Day Promo
The Reborn: 8,553 (free)
Of Mice and Hitmen: 114 (includes 3 lending library borrows)
The Spiritual Singularity: 52
Of Mice and Hitmen: 114 (includes 3 lending library borrows)
The Spiritual Singularity: 52
Day 3 Was an Uptick
Rather than slowing down, Day 3 was a minor uptick. Day 2 and 3 combined did slightly better than Day 1 by itself. And since Day 1 went great, I see Days 2 and 3 as a success. I’m glad to have chosen a 3-day promo rather than cutting it off after Day 2.
So what changed? Why did Day 3 go better than expected? Here’s my speculation:
So what changed? Why did Day 3 go better than expected? Here’s my speculation:
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Key Points about the Promotion Stats
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Takeaways
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Looking Ahead
I’m writing this at 11:00 PM the night after the promotion ended, so I’ve been able to observe its short term after-effects, which have been good. Rather than fading back to obscurity, sales and discovery remained solid.
Here are the numbers:
Here are the numbers:
Totals: The Reborn (Part 1) - $0.99 Total Sales .................................. Kindle Rank ................................. Kindle Technothriller Rank ............. Books Technothriller Rank .............. Of Mice and Hitmen (Part 2) - $0.99 Total Sales .................................. Kindle Rank ................................. Kindle Technothriller Rank ............. Books Technothriller Rank .............. The Spiritual Singularity (Part 3) $2.99 Total Sales .................................. Kindle Rank ................................. Kindle Technothriller Rank ............. Books Technothriller Rank ............. | First Day After Promo 38 6,785 32 34 16 6,992 33 35 10 16,423 81 87 |
The Reborn sold more copies in a single post-promo day than it had sold in the past two months combined, it gained spots in the regular best seller lists for technothrillers (as opposed to the free best seller lists), and borrows from the lending library rose. Also, sales of the sequels remained bolstered.
All in all, these free book days have been fantastic. I'm supremely happy with the results.
Looking forward, there’s clearly plenty of room for growth. When will I be (more) satisfied? I’m not sure, but it involves a lot more people reading and enjoying The Day Eight Series. (And maybe an, “I told you so,” when the story in the books comes true ; )
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